Drink Evolve Social Direction
Art Direction, Content Creation
Established the brand identity and visual direction for the launch of Evolve, developing a cohesive social media strategy that brought the brand to life across multiple content pillars.
Social Content
The creative approach included product photography highlighting Evolve’s range of flavors, lifestyle content featuring active influencers, food and recipe inspiration, and scenic national park imagery that positioned the drink within an adventurous, active lifestyle.
Poses in the Park Immersive Brand Event Launch
For National Park Week, Evolve brought America’s national parks to New York through an immersive, all-day yoga experience. Featuring three national parks, influencer-led social content, and guided yoga, the event introduced Evolve as a clean, plant-based protein drink with a passion for the outdoors and national park conservation.